Conversion Specialist Data & Tracking

We are seeking a Conversion Specialist to elevate our conversion optimization strategy. This role involves both implementing current optimization initiatives and developing future conversion strategies and hypotheses. The successful candidate will report to the User Growth Optimization lead within the growth team, focusing on increasing subscriptions, reducing churn, and maximizing lifetime value.

Join the world’s fastest-growing online subscription business in a high-impact role where you will put a personal mark on the success of Spotify by delivering even faster subscriber growth.

What You’ll Do

• Develop bold and tactical experiment hypotheses based on data and research insights.
• Focus on driving key performance indicators (KPIs) forward, potentially impacting messaging, design, localization, and personalization across the full funnel.
• Maintain an agile workflow with continuous conversion optimization.
• Data and third party tracking Experiments: Analyze experiments in python and SQL
• Work on the technical implementation of third-party tracking tools (amplitude, GTM).
• Set up working integrations through Big query APIs
• Collaborate with Stakeholders: Work with various internal stakeholders to create testing strategies.
• Collaborate with R&D for implementation and with marketing and business stakeholders for campaigns or specific traffic sources.

Who You Are

• You have experience in conversion rate optimization, A/B testing and master A/B test principles and methodologies.
• You have a strategic & analytic mindset.
• You have 5+ years of experience working with external tracking tools like Heap & Amplitude, preferably also with the technical implementation of these tools.
• You are fluent in python and SQL are regularly use AI-powered tools (e.g. Cursor, Claude) to accelerate analysis and workflows.
• You have experience in working with Spotify’s experimentation platform.
• You have multiple years of working experience within a relevant industry such as an online consumer business, e-commerce, online media or tech start-up.
• Experience with an online subscriptions service is a big plus but not necessary.
• You are organized and know how to keep things moving forward, you speak English fluently; more languages and international experience are a plus.

Where You'll Be

• This role is ideally based in Stockholm.